TOYOTA/SAVE MART 350 NASCAR NEXTEL CUP RACE HIGHEST-RATED SPORTING EVENT ON TELEVISION

Source: John Cardinale
Date: 06/28/2007

SONOMA, California

The event earned a 4.7 rating on TNT, with the next closest sporting event being a Major League Baseball game on FOX (2.8). The pre-race show on TNT netted a 2.7 rating, and NASCAR on TNT Live (prior to pre-race) garnered a 1.8 rating.

Moreover, it was the highest-rated NASCAR NEXTEL Cup race broadcast on TNT this year, and the 4.7 rating was also better than the average rating for a NEXTEL Cup race that aired on TNT during the 2006 season (4.5).

One rating point equals one-percent of all U.S. households. All data used was obtained from Nielsen Media Research.

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